The Humanities Can't Save Big Tech From Itself

"...But you can add all of the soft data workers you want and little will change unless the industry values that kind of data and expertise. In fact, many academics, policy wonks, and other sociocultural experts in the AI and tech ethics space are noticing a disturbing trend of tech companies seeking their expertise and then disregarding it in favor of more technical work and workers. Such experiences particularly make clear this fraught moment in the burgeoning field of AI ethics, in which the tech industry may be claiming to incorporate nontechnical roles while actually adding ethical and sociocultural framings to job titles that are ultimately meant to be held by the “same old” technologists. More importantly, in our affection for these often underappreciated “soft” professions, we must not ignore their limitations when it comes to achieving the lofty goals set out for them." (Wired, January 2022)

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