Why it’s so *darn* hard to make AI fair and unbiased

"...In other words, embedded within any algorithm is a value judgment about what to prioritize. For example, developers have to decide whether they want to be accurate in portraying what society currently looks like, or promote a vision of what they think society should look like.  “It is inevitable that values are encoded into algorithms...Right now, technologists and business leaders are making those decisions without much accountability.”  That’s largely because the law — which, after all, is the tool our society uses to declare what is fair and what is not — has not caught up to the tech industry. “We need more regulation...Very little exists.” (Vox, 19 April 22)

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